Customer Lifetime Value Calculator
Calculate Customer Lifetime Value (CLV / LTV) with the e-commerce model (average order value × purchases per year × lifespan) or the SaaS model (ARPU ÷ monthly churn), apply gross margin for net value, and compare against CAC for an LTV:CAC ratio and payback period.
Authorizations
Bearer authentication header of the form Bearer <token>, where <token> is your auth token.
Body
Business Model
ecommerce, saas Avg Order Value ($)
x >= 0Purchases / Year
x >= 0Customer Lifespan (years)
x >= 0Gross Margin (%)
0 <= x <= 100ARPU / Month ($)
x >= 0Monthly Churn (%)
0 <= x <= 100Gross Margin (%)
0 <= x <= 100CAC / Customer ($)
x >= 0Response
Tool output
The tool's slug, echoing the {slug} in the request path.
Output-contract version for this tool.
Credits this call consumed, after any settlement refund. 0 when metering is disabled.
Credits left in the current monthly allowance, or null when metering is disabled.
Correlation id, also sent as x-request-id.